How it works: straight from the Dutch market to your shop. Order before 11:00 for next-day delivery in France, Belgium and across Europe.

How it works

From the auction to your shop, in four steps

  1. Open your account

    Free registration, for professionals only. VAT number required; your login details within 3 to 5 working days.

  2. Order before 11:00

    In the webshop, 24/7, or by phone, email and WhatsApp.

  3. We buy at the auction

    That same morning, at the Naaldwijk auction. Prepared and packed the same day.

  4. Delivered next day

    In France, Belgium, Luxembourg and the Netherlands. Rest of Europe within 24 to 48 hours.

Our range

Everything a florist needs

Every day our buyers put together a range suited to the flower trade: cut flowers, houseplants, ceramics and everything else a florist needs, in our webshop.

Trading fresh products is different every day: weather, events and holidays drive sales, and prices follow supply and demand. Our team makes sure you get the best selection every day.

Pale pink roses at the Naaldwijk auction
Cut flowersOur buyers select the best flower production in the world every day. Around 1,600 varieties available daily, delivered the next day.Order online → HouseplantsA wide choice of green and flowering plants for the flower trade, in small units to vary and extend your range.View the range → Roses from EcuadorPremium long-stem roses, direct from Ecuador. Exceptional quality and a wide range of colours, for high-end arrangements.Discover → Ceramics & accessoriesBinding materials, care products and decoration, delivered together with your flowers and plants.View accessories → Dried flowers & decorOn-trend floral decoration: dried flowers, creative accessories and materials for all your arrangements.Explore → Promotions & spotlightOur best current offers and special selections, refreshed regularly.View offers →

Delivered in small packaging units: less waste, more flexibility.

Direct from Holland

At the heart of Europe's largest flower market

Our warehouse is in Honselersdijk, at the heart of the Westland, the world capital of floriculture. Direct from the Naaldwijk auction to your shop, in France, Belgium, Germany, Luxembourg, Switzerland and across Europe.

Expertise

Our experienced buyers know the market, often for many years. Thanks to importers, growers worldwide, the data in our system and the expertise of our team, we offer exactly the selection the market needs.

Need something else? We're personally on hand to help: WhatsApp →

1,600+ varieties a dayD+1 next-day delivery30+ years of experienceMPS-certified growersProfessionals only

Ready to order?

Join the professional florists who have trusted us for over 30 years.

Become a client Order →